We want you to get the care you & your loved ones deserve.

Sometimes that requires being a little bit non-traditional.

Transforming death support


We are funeral industry professionals who provide industry insights and one on one support before your loved one passes. As an independent end of life planning resource, we assist the public by providing education, option coaching, and customized planning. We help our community move forward with will planning, as well as prepare for the future so that your loved ones have a plan for the memorial and other services.

Willow & Ivy is an LGBTQIA+ first business. We specialize in transgender, non-binary, and non-conforming deathcare.

A modern approach


It’s essential for us to bring the funeral industry into the modern era. Rather than do things the typical way, we’ve created a system designed around your needs. Instead of calling around to price-match while grieving, meet with us beforehand to know your options and get price estimates and preparation ready before the death occurs.

Our rates


End-of-life plan guidance (Future planning)

What it is: No-pressure discussion and exploration of your end-of-life options. Get a comprehensive personalized plan for how you’d like to be memorialized so that your loved ones have a true-to-you guide for what to do when the event occurs.

What you receive: Industry-informed advice on how to organize your next steps, multiple guidance sessions, and a folder of documents for you to keep so that your end-of-life can be peaceful, planned, and easy for your loved ones to access.

  • A personalized, easy-to-follow written with industry-vetted advice

  • Price estimates and comparisons

  • Multiple guidance sessions

  • Services available virtually; plan from anywhere in the U.S

    $150 | *Sliding scale available for financial need; payment plans available* via Paypal and Venmo. $50 downpayment mandatory for payment plans.

Let’s get started.

Fill out the contact form and our deathcare assistant will respond promptly.